The Challenge
Major generational issues are not being addressed by the market or the government and leaves a requirement for an alternative approach to raise impact investment to allow breakthrough in these areas.

Campaign One - Make Cancer Yesterday's News
We have made the focus of this campaign to get investment into Cancer Research and have chosen the best way to achieve this is to direct investment into the Institute of Cancer Research, which is the largest biometric research facility in Europe focussed on this area.  The following businesses have already made their commitment to support this initiative and are the first businesses to carry a supportmark on their products and services

Sullivan & Stanley bring flexibility, speed and simplicity into complex change programmes. They give you instant access to leadership capability and an associate network of top 5% agents of change.

Through their CIO 2.0 book initiative they have committed that through sales of the Amazon #1 Best Seller CIO Stories from the Frontline all profits will go to the ICR.

The Supportmark Approach
The supportmark model brings consumers and product manufacturing corporates together in an initiative that makes giving easy.  Product companies bring brands that will carry a supportmark on the product packaging or online advertising. This represents that a proportion of the proceeds will directly go to a given concern, in a similar way to how Fairtrade works, but addressing issues facing individuals, families and communities closer to home.

Based in Latvia Travel Out There offers corporate event management across Europe.
Travel out There has committed that a proportion of revenue from events will go towards the ICR.

Sick Humour has committed that all profits from the sale of its book and empathy cards will go to the ICR.

​How We Work
Every product that carries a supportmark is a commitment to provide a percentage of sales revenue to a given concern area. Consumers will identify the supportmark and recognise that their product purchases are creating contributions towards impact investment into issues facing our generation.

Products are registered to carry a supportmark and we work with product providers on the artwork to complement existing product packaging.

Interested in carrying a supportmark?

Contact us to get the ball rolling and get your first supportmarked product into your distribution channels.